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Online Video
for Viral Marketing Success
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In case you haven’t noticed lately, EVERYTHING on the web is
about video these days. Until recently, it was not possible to have
high quality streaming video on most web sites due to server and
browser limitations. But this is a new world, this is the world of Web
2.0 and online video marketing is the key to viral marketing
success in the Web 2.0 world. If you have not yet considered a
video marketing campaign in your web promotion marketing
strategy, you should look into it right away or risk being left behind
by the competition.
Your objective should be to create as much “online buzz” as
possible, so be creative in your video marketing plans. The more
fun, creative and unusual your video is, the more people will send it
around to other people and it will become viral. If you are wondering
what is viral marketing, it is like the flu. Anything that causes people
to want to send your message around, the more contagious it
becomes. Pretty soon, you have thousands more people flocking to
your web site to see what other fun and creative ideas you have
produced.
In the past couple years, the big thing on the internet was blog
marketing and podcasts. Audio is always more lively than text as
well, but you can spice it up even more with video. Don’t toss aside
your blog marketing or sales letter programs, but add one more
powerful viral tool to your arsenal by incorporating online video into
your web marketing campaigns. Keep them short and add music,
graphics and other creative video images so that you tell a story –
just like a commercial that you see on TV. Make sure that you
emphasize your unique value proposition and use customer
testimonials to emphasize your case. But make sure that you are
not just emphasizing product features, focus on the RESULT of
customer success. After all, you are an entrepreneur – think outside
the box and make it fun!
Pamela Millar, CEO
Bridgemakers Consulting
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