Opt In List Building Techniques Pay Off
visitors are flocking to your web site, you are going to want to give
them something of value as a reward for stopping by.  It’s a nice
way to say “Thanks for coming”, like a warm cup of coffee when
someone comes to visit. Providing the visitor with valuable
information will turn an unqualified lead into a loyal visitor who will
want to return to your site for more helpful hints.  

want to encourage the visitor to stay and poke around. Informative
articles are one reward, but more than anything – people love free
stuff.  If you have gone to all of the work to build traffic to your site,
you will want to encourage the visitor to stay and poke around.
Informative articles are one reward, but more than anything –
people love free stuff.  If done properly, you can convert the visitor to
a potential prospect by asking them to register their name and
email address (to “Opt-in” to your mailing list) in exchange for
additional useful information.

You may want to expand one of your informative articles into a
FREE Report or even a downloadable E-book which users can
access as soon as they have registered on your site.  Usually, you
will want to have an Autoresponder program (like aweber or others)
which will send the user an email as soon as they register. You
should ask them to verify their interest by clicking on the link within
the email you have sent before they can download the book or
report. Once they do, they will be sent to a secure part of your site
where they can download for free.  The advantage with this
technique is that you will have a “white listed” lead instead of an
unqualified spam contact.  

Spam is poison for any business. If you want to avoid ruining your
business and your reputation, avoid spam (unsolicited email
campaigns) at all costs.  Most email clients today have very robust
spam filters that will block your salesletter promotions and other
email marketing campaigns unless the customer has specifically
opted in to your list.  Opt in lists are like a handshake on a new
business relationship.  It means the visitor would like to continue to
do business with you again in the future.






             
Sophie Lapaire, President
             Bridgemakers Consulting


                                                    
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