Opt In List Building Techniques

Opt In List Building Techniques Pay Off

Once you have succeeded in your traffic generating strategies and
visitors are flocking to your web site, you are going to want to give them
something of value as a reward for stopping by. It’s a nice way to say
“Thanks for coming”, like a warm cup of coffee when someone comes
to visit. Providing the visitor with valuable information will turn an
unqualified lead into a loyal visitor who will want to return to your site for
more helpful hints.

If you have gone to all of the work to build traffic to your site, you will
want to encourage the visitor to stay and poke around. Informative
articles are one reward, but more than anything – people love free stuff.
If done properly, you can convert the visitor to a potential prospect by
asking them to register their name and email address (to “Opt-in” to
your mailing list) in exchange for additional useful information.

You may want to expand one of your informative articles into a FREE
Report or even a downloadable E-book which users can access as
soon as they have registered on your site. Usually, you will want to have
an Autoresponder program (like aweber or others) which will send the
user an email as soon as they register. You should ask them to verify
their interest by clicking on the link within the email you have sent before
they can download the book or report. Once they do, they will be sent to
a secure part of your site where they can download for free. The
advantage with this technique is that you will have a “white listed” lead
instead of an unqualified spam contact.

Spam is poison for any business. If you want to avoid ruining your
business and your reputation, avoid spam (unsolicited email
campaigns) at all costs. Most email clients today have very robust
spam filters that will block your salesletter promotions and other email
marketing campaigns unless the customer has specifically opted in to
your list. Opt in lists are like a handshake on a new business
relationship. It means the visitor would like to continue to do business
with you again in the future.

                                Sophie Lapaire, President
                                Bridgemakers Consulting

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