visitors are flocking to your web site, you are going to want to give them something of value as a reward for stopping by. It’s a nice way to say “Thanks for coming”, like a warm cup of coffee when someone comes to visit. Providing the visitor with valuable information will turn an unqualified lead into a loyal visitor who will want to return to your site for more helpful hints.
want to encourage the visitor to stay and poke around. Informative articles are one reward, but more than anything – people love free stuff. If you have gone to all of the work to build traffic to your site, you will want to encourage the visitor to stay and poke around. Informative articles are one reward, but more than anything – people love free stuff. If done properly, you can convert the visitor to a potential prospect by asking them to register their name and email address (to “Opt-in” to your mailing list) in exchange for additional useful information.
You may want to expand one of your informative articles into a FREE Report or even a downloadable E-book which users can access as soon as they have registered on your site. Usually, you will want to have an Autoresponder program (like aweber or others) which will send the user an email as soon as they register. You should ask them to verify their interest by clicking on the link within the email you have sent before they can download the book or report. Once they do, they will be sent to a secure part of your site where they can download for free. The advantage with this technique is that you will have a “white listed” lead instead of an unqualified spam contact.
Spam is poison for any business. If you want to avoid ruining your business and your reputation, avoid spam (unsolicited email campaigns) at all costs. Most email clients today have very robust spam filters that will block your salesletter promotions and other email marketing campaigns unless the customer has specifically opted in to your list. Opt in lists are like a handshake on a new business relationship. It means the visitor would like to continue to do business with you again in the future.