|Start Up Marketing Success Formula
|Copyright © 2014 Bridgemakers Consulting. All Rights Reserved
Becoming a successful small business entrepreneur takes courage. Every day out from
the warm, warm beds, take a shower, grab a cup of coffee, and head off to their jobs
as they are thinking that there has got to be an easier way to make a living. The
entrepreneurs are the ones who know there can be.
As an entrepreneur, you look for the most innovative solution for a new market and still
need some help in pulling it all together. You have to wear many hats when you first
start up and it can be a challenge to be all things for all people. Your Start up
Marketing Success Formula should include as many resources as possible to get you
and your team over the learning curve and ready for market launch. You should surf
the web for free marketing tips and techniques, look into purchasing marketing ebooks
and software and investigate small business consulting for marketing and business
planning. But especially, you simply must Plan. The more detailed your plan, the more
management discipline you will bake into your business from the beginning.
In the fast paced world of entrepreneurs, the overarching paradigm is “Grow or die!”
This is one of the laws of nature that applies to all living things. All business lives by
this law as well. A business cannot begin, grow to a certain point and then
simply remain at that point and continue to thrive. This is why small business
entrepreneurs should make sure to have a very detailed business plan before they
even launch. There should be a 1 year plan, a 3 year plan and a 5 year plan. Each
should be accompanied by milestones, specific skill set requirements to fulfill the task,
success metrics for each and a delegation plan to supplement the lack of skills on the
core management team.
Growth and expansion are necessary for the business to survive and if that growth and
expansion do not happen then the business will fade and die or crash and burn. The
latter is particularly dangerous to a new small business startup. Your success can be
your failure if you grow too fast. Without a plan, the momentum of tasks will be so
overwhelming that they are unmanageable. Without outside mentorship or small
business coaching, you can risk falling into bad habits about managing your plan.
Growth and expansion of business must be controlled by the business owners or
managers. If growth is too slow, the business lags behind the competition. If growth is
too fast, the business can easily become over extended. A steady controlled
growth is the ideal. Of course, the ideal and the reality are sometimes two very different
things, but with the proper mentorship and a detailed measure for successful growth,
your Start Up Marketing Success Formula will be a daily core part of your business.
Pamela Millar, CEO